Advertising with Project Wonderfulon February 8, 2010 at 6:00 am
This week has been swamped with everything but reMIND. I’ve started worrying about running out of spreads to post every Monday. I even considered just posting half spreads (1 page at a time) instead for the next month or two to give myself some time to finish up the newer pages. As you can see, I still put up a spread. There’s nothing more motivating then a shorter deadline to keep the ball rolling. I’m planning on staying up late tonight to color another one so I can feel better about myself.
Advertising with Project Wonderful
This week I’ve been looking around at tons of sites noticing just how much traffic some web comics get. I guess I just don’t understand how a web comic can get 50,000 or more unique visitors a day like the Phoenix Requiem. I seem to be missing something. I mean the comic is beautiful looking but how in the world can someone generate that much traffic! I just don’t understand. I read in an interview that every now and then Sarah Ellerton, the creator, does bursts of advertising on a bunch of websites to draw in new readers. You can read the interview here.
So I looked into Project Wonderful. It’s an ad service that many webcomics use allowing them to bid on advertising space. I decided to give it a shot to see what happens. I made a bunch of banners and I bought about 5 ad spots on webcomic sites. I placed a few bids and got some ad spots for 20 cents a day and one around $5 a day. I don’t mind spending a little to test this stuff out.
The results so far have been pretty good with about 400 unique viewers in a 24 hour period before getting out bid. I only ended up spending about four dollars so far. I can see how some of these guys can pull in 1000 unique viewers a day by just doing some smart advertising. So the next question is; should I start an advertising budget for reMIND? If I don’t buy a Starbucks coffee a day I could pay to get 300 unique viewers, all very targeted. Maybe 2% of them will keep coming back every week. That would mean I spent 4 bucks for 6 followers. Hmmm. Could it be that easy?
In doing this little test I noticed a few ads kept showing up on all the hot sites out there. Whoever these guys are, they sure spend the money to advertise. Nobody would be spending that kind of money if it didn’t bring a good return on investment. I definitely need to study this more. One thing I’m going to do is get the book called “How to Make Webcomics“. I’m not trying to make webcomics really but I think they could have some good information which could apply to what I’m trying to do here. I’ll let you know what I think of it after I read it.
So I spent Saturday night working on some banner ads and I wanted to get someone’s opinion. Here they are. Let me know what you think if you have a second to comment.
So there you have it. All my banners. Any feedback would be great!